webdesign-chicago

Top 7 Strategies to convert visitors to customers


Many people may visit your website. If they don’t bring business, it is very frustrating. The million dollar question is how to convert visitors to customers. In this blog let us discuss this burning issue. The following are the 7 strategies.

  • Be patient enough to hear your customers: Talk to them and find out what they want from you. If your clients are close to you, then this can be done easily. Otherwise send emails to your clients asking them their requirements. Get a feedback too. This strategy would help you tremendously to turn visitors to customers. After all customers are kings.
  • Show them through designs and contents that you mean strict business: The designs and contents of your page should not be amateurish. Use words that convey that you are a credible businessman who means only honest business. Get your website updated regularly to give all the relevant information at the right time.
  • Entice them with some good, free offers: When they come to your website offer them something free like a free trial, free subscription to newsletters and blogs. Once they start liking what you do, then there is no turning back.
  • Be specific: Let the contents of the page be specific. No shallow contents. The designs and contents should be very specific about your product and services.
  • Give a clear instruction how to buy your product or avail your services. Tell clear details of how to buy a products or service. While selling any products online tell the customers very clearly what the product is, the price, the weight, the shipping cost, the product delivery details, refund policy and all payment options. If you are selling a service be very clear about what you are going to give them, when you would deliver and how you would meet their requirement. Remember, the more you tell them, the better the business.
  • Increase credibility using testimonials: Testimonials showcase the positive aspects of your services. Photos, URLs, virtual tours, videos, will make the testimonials more credible. To increase credibility you can also include the vision and missions of the company on the home page.
  • Win the confidence: The stark reality is that no one would become your customer the first time they land on your home page. We have to win their confidence by providing all services that would satisfy them. So make a careful study of their requirements, give them what they want and keep in touch with people who are already your customers.

Follow the above said strategies to turn visitors to customers and be a proud businessman.